Coffee farmers harvesting ripe red coffee cherries by hand on a hillside

In My Sustainable World

Every purchase plants a fairer future.

Fair trade means the people who grow your coffee and stitch your clothes get paid fairly and treated with dignity. Learn the facts, meet the faces, and take action.

Scroll to explore

It's not charity. It's fairness, built into the price.

Most of what you pay for coffee or chocolate never reaches the person who grew it. Fair trade changes the split.

~10% everyone else
The farmer's slice Traders, brands, shops

Illustrative, based on a typical chocolate bar. Fair trade works to grow the farmer's slice and hold it steady when prices crash.

Explore.

1.9M

farmers & workers across the Fairtrade system

30,000+

Fairtrade products you can already buy

1.5M

children estimated to work in West African cocoa

1988

the year the first fair trade label launched

Sources on the Facts page.